Allow us to reintroduce you to Pure Barre Carmel-by-the-Sea and its NEW owner

Monday, February 19th, 2024, under new ownership, Pure Barre, the largest and most established barre brand in North America, is reopening the Carmel-by-the-Sea studio in Carmel Plaza.

Pure Barre offers five signature class formats including introductory, classic barre, interval training, resistance training, and restorative stretching. The Carmel studio’s effective, total body workouts will focus on low-impact, high intensity isometric movements that lift and tone muscles to improve strength, agility, and flexibility for everybody in 45-50 minutes. Each class is taught by highly trained teachers and features musically driven choreography for a continuously fresh full-body workout.

The Carmel studio has plans to offer special membership promotions, free classes, new retail, and much more to the Carmel community, locals (and visitors), as they welcome everyone back to Pure Barre’s challenging and proprietary barre technique.

Want to meet the new owner? Allow us to introduce you to Tina Bennet. Tina is based in Sacramento, California, has a background in digital marketing and has owned her own consulting company since 2017. Her connection to Pure Barre started in 2018, supporting various digital initiatives that gave her insight into the brand’s effective program and loyal member community. “There’s something special here. The combination of our team, this incredible community, our loyal members, and our studio space,” said Tina Bennett. “I am so excited to bring the Pure Barre experience to this generous and welcoming community.”

Meet the instructors:

Leslie, a resident of downtown Carmel, thrives off the energy of this special town. While she’s the General Manager of Pure Barre Carmel-by-the-Sea, teaching is her first love and she is currently in her 7th year of teaching and guiding members to connect with their body.

Jan, lovingly referred to by our community as GI Jan, is trained in all of the Pure Barre formats. Jan brings a unique level of intensity to each and every class she teaches. She lives in Seaside with her husband and 2 sons.

Jess was born and raised in Carmel. She started teaching in 2021. She left briefly to attend school at University of Missouri before returning last summer and rejoining our teaching team. Jess’ high energy is absolutely infectious and you won’t find yourself in her class without a smile. She currently lives in Carmel Valley.

Annette has lived (and taught Pure Barre) all over the country as a Military spouse. Annette’s subtle humor will for sure make you laugh during class, which we consider bonus core work. She lives in Pacific Grove with her husband and 2 daughters.

Sam is the newest addition to the team. Sam started as an instructor in El Paso, TX. She now lives in Monterey with her husband and son. New to the studio but not Pure Barre—Sam brings expert precision and passion to her classes which means you will feel the work.

Lauren teaches the early risers at 6am. Lauren exudes confidence and naturalness in the way she guides her classes—You can’t help but feel the same way when you are taking Lauren’s class. She lives in Salinas with her husband.

Pure Barre Carmel-by-the-Sea will be open Monday through Friday from 6:00 AM to 6:30 PM, as well as on Saturdays and Sundays from 8:45 AM to 11:00 AM. You can check the schedule here. For more information on Pure Barre, please visit and to contact the Carmel-by-the-Sea studio directly please call, (831) 250-5452 or email

First timer? Join us at the barre for a Free Barre Class. Meet the teachers and learn the Pure Barre technique with your local studio community. This high-energy experience is valid for local residents and first-timers only.

We hope to see you in the studio soon.